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Tim Cook Makes Makes Rare Apple TV+ Comments On Earnings Call, Touts “Strategic Position,” “Great Content”

Apple CEO Tim Cook dinner mighty proudly that Apple TV reveals and movies bear racked up nearly 200 awards and over 890 total nominations, giving a dispute-out to Ted Lasso, The Tragedy of Macbeth, CODA, Swan Music and upcoming sequence Severance and The Afterparty.

“Every person is a expansive credit rating to your entire storytellers, in front of the camera and on the attend of,” he told Wall Avenue analysts on a call following Apple’s most up to the moment quarterly earnings.

The first point out of Apple TV   came finest minutes into the event, and as well they kept coming. Except lately, the platform, which launched in Nov. of 2019, was a hardly ever ever mentioned blip on the corporate balance sheet of a broad with $366 billion in annual earnings.

This time, Cook dinner was asked more and talked more about the streamer. “We wished to provide storytellers a distress to notify normal tales and I in actuality feel in actuality correct about the place we are this day and the strategic distress of the product.”

“We don’t luxuriate in purely monetary choices about the hiss material. We attempt to search out mountainous hiss material that has a intention on the attend of being, and we luxuriate in reveals fancy Ted Lasso and a couple of other of the others as smartly that bear a intention on the attend of existing and as well they’ve a correct message, and as well they luxuriate in of us in actuality feel correct on the tip of it. However I don’t notice that we now bear narrowed our universe of things we are deciding on from. There would possibly be masses to take from accessible and I train we are doing a reasonably correct job of it as we focus on.”

(Apple factual closed the finest deal of the digital 2022 Sundance Movie Competition, securing worldwide rights to the Cooper Raiff-directed Cha Cha Honest Delicate starring Raiff and Dakota Johnson for about $15 million.)

Apple doesn’t ruin out stats for Apple TV , which is segment of the tech enormous’s Products and companies sector, and Cook dinner didn’t provide any.

He and CFO Luca Maestri offered a world Apple subscriber amount – 785 million final quarter, with a entire lot room to develop — that lumps collectively an rising assortment of companies from video and tune to Cloud, fitness and ApplePay. Subscriptions enhance world user engagement with Apple devices and attend promote recent ones, Maestri acknowledged.

Apple reported sturdy numbers for its fiscal first quarter resulted in December. Income of $123 billion was up 11%, an all time story that topped forecasts. IPhone sales of $71.6 billion and sales of most products hit highs, with the exception of for iPads that had been hit by provide chain disruptions.

Apple shares, which were knocked lower in a most up to the moment rout of of the tech sector, had been up nearly 5% in after-hours procuring and selling.

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