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The Harlem Globetrotters Appoints Former Nickelodeon Exec Keith Dawkins As President Amid Content Push

EXCLUSIVE: The Harlem Globetrotters dangle appointed old Nickelodeon exec Keith Dawkins as President as the iconic basketball franchise looks to push extra into roar material.

Parent company Herschend Enterprises has made the rent. The logo’s media division Herschend Leisure Studios (HES) has as a lot as now produced reveals at the side of Chuggington and the PBS KIDS fascinating series Splash and Bubbles.

Dawkins will lead every entities in the newly-created characteristic of President, Harlem Globetrotters & Herschend Leisure Studios.

Dawkins, who spent 17 years at Viacom (now ViacomCBS), used to be latterly Executive Vice President at Nickelodeon. Whereas there he launched the Nickelodeon Sports initiative, striking partnerships with the NFL, NASCAR, the PGA Tour, MLS, and WWE.

After his stride at Nickelodeon, he went on to lead junior golf nonprofit The First Tee, and used to be most unbiased no longer too long in the past founder and CEO of Rock Hill Media Ventures. There, he forged partnerships with the Nationwide Basketball Players Affiliation and Dear Basketball producers Take into accounts Leisure.

“As we head in opposition to a helpful milestone, marking our 100th 300 and sixty five days, there’s never been a more provocative time for the Harlem Globetrotters,” acknowledged Herschend Enterprises CEO Andrew Wexler. “With mettlesome plans in put for price spanking fresh roar material and branded media ventures, we all know Keith will raise the ample mix of skills and drive wished to propel us to the next stage.”

“I grew up on the Globetrotters. Their effectively off historical previous of moving and moving kids and households, every on and off the court docket, is easy,” acknowledged Dawkins. “They’re basketball royalty and now we dangle a diverse opportunity to increase the emblem and attain an fully fresh, diverse technology of fans by amplifying the manner we attain industry.”

The Globetrotters unbiased no longer too long in the past teamed up with Snoop Dogg to originate video roar material and tune promoting the crew’s 2022 Unfold Game Tour. Snoop and Globetrotters additionally collaborated on an NFT series, at the side of NFT sitcom, Da Dogg Gone Gym, starring Snoop Dogg alongside Junebug.

“From roar material to advertising and marketing and marketing consumer merchandise and global pattern – we sight forward to bolstering the Globetrotters price so it continues to thrive for yet any other 100 years,” added Dawkins.

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