Paramount Movie Network Put On Ice As ViacomCBS Nixes Rebrand Plans For ‘Yellowstone’ Network

EXCLUSIVE: Paramount Network is smartly-behaved, for now.

ViacomCBS has reversed plans to rebrand the cable community, home to Kevin Costner-fronted hit series Yellowstone, as Paramount Movie Network.

Closing date understands that the firm has assign the plans, which first emerged in September 2020, on withhold, in share attributable to the Covid-19 pandemic, which has had a predominant affect on production.

The usual approach used to be to turn Paramount Network into the Paramount Movie Network, which can presumably well presumably air 52 usual films a year with one mini-series or scripted series airing per quarter.

Pattern of these movie projects used to be first and foremost being overseen by Meghan Hooper White, who joined the firm from A E Networks as EVP and Head of Customary Motion photos and Shrimp Assortment in Might perhaps 2020 but left diminutive over a year later.

As share of the rebrand plans, which were announced by Chris McCarthy, President and CEO ViacomCBS Media Networks and MTV Leisure Studios, the firm canceled a slew of unscripted series including Ink Master, Partner Swap and Fight of the Fittest Couples that had aired on the region and unveiled plans to transfer series reminiscent of Bar Rescue and Lip Sync Fight to other channels at some level of the portfolio.

In February 2021, the firm published that tattoo structure Ink Master used to be assign to continue on sister streaming provider Paramount , and Bar Rescue returned to Paramount Network for its eighth season final Might perhaps. The Remaining Cowboy, the unscripted series from Yellowstone co-creator Taylor Sheridan, moved from Paramount Network to CMT at the discontinuance of ultimate year.

The success of Sheridan’s ranch drama Yellowstone has also performed in to the choice to support the Paramount Network in assign.

The account for, which stars Costner as rancher John Dutton, has been a expedient ratings performer for the community. In a global of declining linear viewers, the season four finale hit a brand recent series high with 9.3M entire viewers in reside identical day numbers, up 81% when when put next with the 5.2M that tuned in to the season three finale. Right here is believed to had been helped by viewers catching up on the account for, via NBCUniversal’s Peacock, which has the streaming rights to the series, all around the pandemic.

Basically the most recent finale beat the season opener to alter into the change into the most watched telecast on cable since The Walking Listless season 8 premiere on AMC in October 2017.

The predicament for ViacomCBS used to be whether or to not transfer forward with rebranding a linear community as many viewers are keen against streaming. Paramount , the firm’s maintain streaming provider, launched six months after McCarthy made the preliminary rebrand announcement, and is a key level of interest for the firm.

Yellowstone itself used to be frail to starting up two recent Sheridan series on Paramount . Yellowstone prequel 1883 as well to Mayor Of Kingstown, both got linear airings on Paramount Network tedious Yellowstone as well to their streaming runs.

In November, McCarthy mentioned, “We deem that there is an quite a lot of to develop in both [linear and streaming]. We utilize linear platforms as a starting up pad to attend raise those huge audiences,” he mentioned.

Then yet again, Yellowstone has been the only scripted drama on the Paramount Network, which typically airs feature films all over primetime, for some time. Defense pressure series 68 Whiskey used to be canceled in September 2018 after one season, a remake of Horny Beast used to be given a straight-to-series notify before being axed and Darren Significant particular person’s Emily in Paris used to be moved to Netflix, the assign it has been renewed for a third and fourth season after first and foremost being ordered at Netflix.

Next up for the channel is George & Tammy, the memoir of Tammy Wynette and her husband George Jones starring Jessica Chastain because the predominant woman of country song. The series is a co-production with Spectrum Originals, that can presumably well presumably also premiere the series and nine months later this would possibly well presumably well debut on Paramount Network and Paramount .

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