UPDATE FEB 11 – 2 P.M.: NBCUniversal saw the 2d-perfect entire audience delivery of the 2022 Frigid weather Olympics with Thursday’s primetime protection bringing in 13.2 million viewers. Thursday modified into once up from Wednesday’s 12 million TAD viewers, and helped mark the third consecutive night of increased viewership for NBCUniversal platforms. The first Sunday, with its TAD of 13.7 million viewers, stays essentially the most-watched night of the Beijing games.
Love old nights, Thursday soundless paled in comparability to 2018 Frigid weather Olympics in PyeongChang. The corresponding day in 2018 introduced in 19.3 million viewers in Total Viewers Shipping for NBC, NBC Sports actions Community and streaming.
Per NBCUniversal, its multi-platform protection of the Beijing Olympics has introduced in additional than 2 billion streaming minutes, with Peacock main the technique. NBCUniversal also said that Friday’s protection is no longer off beam to mark the 100th consecutive Olympics night to high primetime.
PREVIOUS FEB. 11 – 10 A.M.: New off the gold medal wins for Nathan Chen and Chloe Kim, NBC’s protection of 2022 Frigid weather Olympics ventured to new heights with Thursday incomes the superior demo of the games to this level.
Per rapid affiliates, Thursday’s primetime broadcast of the Beijing games raked in a 1.9 rating the 18-49 demo and 9.86 million viewers, up in both measures from the old night’s rapid affiliates (1.8, 9.65). The night’s broadcast featured the men’s halfpipe closing, which saw Shaun White land short of the Olympic podium at some stage in his final tear of the games. Inserting fourth, White modified into once bested by Japan’s Ayumu Hirano, Australia’s Scotty James and Switzerland’s Jan Scherrer.
Thursday also introduced in NBC’s 2d-greatest primetime audience for its 2022 Olympics protection. From when the 2022 games first took over primetime final Thursday (1.2, 7.39), NBC’s protection grew seven tenths within the demo and 25% in viewership for instant affiliates.
On the other hand, Olympics protection is tranquil the obvious primetime winner.
Opponents wasn’t most attention-grabbing at the Olympics on Thursday as Jeopardy! Nationwide College Championship (0.6, 4.31M) returned to ABC up from the old night. ABC rounded out its Thursday programming with the NFL Honors (0.4 2.31M) from 9 p .m. to 11 p.m. Amongst the celebrants at the pre-Big Bowl ceremony were Inexperienced Bay Packers quarterback Aaron Rodgers, Los Angeles Rams’ Andrew Whitworth and Cincinnati Bengals’ Ja’Marr Dash.
Fox’s Joe Millionaire: For Richer or Poorer (0.3, 1.39M), Name Me Kat (0.3, 1.69M) and Pivoting (0.2, 1.06M) were all standard in demo rating.
CBS modified into once in repeats the total night, as modified into once The CW.