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Monday Primetime Olympics Coverage Falls 16% In Total Audience Delivery From Sunday, Nabs 11.5M Viewers – Update

UPDATE Feb. 8 – 2 PM: NBCUniversal’s up up to now numbers for the principle Monday of the 2022 Iciness Olympics are in. Down from Sunday’s primetime reside broadcast, Monday primetime brought in a Total Audience Transport of 11.5 million viewers across NBCU platforms. Monday marked the Beijing game’s first dip since it started on Thursday.  For the corresponding night of the 2018 Iciness Olympics NBC recorded a TAD of 22.3 million viewers across its platforms.

Whereas Monday wasn’t the fine-performing day of NBCUniversal’s 2022 Olympics coverage, the preceding days marked a milestone for USA Community. Beefy Saturday-Sunday coverage of the winter video games, with a median of 1.6 million viewers, delivered the network’s most-watched weekend since Jan. 2014.

— NBC Sports actions PR (@NBCSportsPR) February 8, 2022

PREVIOUS Feb. 8 – 10 AM: Resolve skater Nathan Chen brought glory to the US on the ice for the length of Monday’s primetime coverage of the 2022 Iciness Olympics, shattering the enviornment document in the males’s quick program at the Beijing video games. Nabbing 113.97 aspects, Chen brought in the highest quick program rating in opt skating history. Monday saw new highs for Chen and the winter sport, no longer for NBC’s fifth night of coverage, or as a minimum in early numbers.

Per mercurial buddies, NBC’s Monday primetime coverage tallied a 1.6 rating in the 18-39 demo and 8.67 million viewers, down from the outdated night’s mercurial nationals (1.8, 10.30M).Monday night’s coverage moreover incorporated ladies’s speed skating, freestyle snowboarding and further. America currently boast a total of 5 medals, four gold and one bronze.

NBC is problem to give adjusted Total Audience Transport numbers later in the day, which is in a position to be incorporated on this put up when they reach in.

In assorted locations for the length of Monday primetime, 9-1-1: Lone Superstar (0.6, 5.01M) and The Bachelor (0.6, 3.02M) topped the night’s non-Olympics programming. Alternatively, every titles, with the buzz of the Iciness Olympics proving to be sexy, fell from the outdated week.

CBS used to be in repeats for the 8 p.m. and the 10 p.m. hours. In between then, Huge Brother: Celeb Edition (0.4, 2.29) returned regular from the outdated night. The CBS competitors used to be bested a tiny in viewership by Fox’s The Cleansing Woman (0.4, 3.25M).

The CW saw every its Monday titles March (0.1, 0.33M) and 4400 (0.1, 0.34M) develop in viewers originate the outdated week.

Primetime came to a cease with a repeat of CBS’ NCIS: Hawai’i and a brand new episode of ABC’s Promised Land (0.2, 1.64M). Tuesday night will sight the premiere of Jeopardy! Nationwide College Championship on ABC and Natty Bowl Finest Commercials: All Time Classics on CBS, in addition to to conventional Tuesday titles.


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