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‘In The Heights’ Will Mark First Trip Back To Theaters During Pandemic For 96% Of Moviegoers, Fandango Poll Shows

Jon M. Chu’s long-awaited feature adaptation of the Lin-Manuel Miranda/Quiara Alegría Hudes Tony-winning musical In the Heights finally hits theaters and HBO Max this Friday, and in a recent Fandango poll of 1,300-plus moviegoers, 96% of ’em say it’s the first movie they plan to see since the pandemic shuttered theaters 15 months ago.

The pic, which is making its world premiere Wednesday as the opening-night selection at the Tribeca Film Festival, already is 97% certified fresh and is the top pre-selling ticket on Fandango for this weekend. Industry estimates rank Heights No. 1, ahead of Sony’s Peter Rabbit 2: The Runaway, with a $10M-to-midteen millions opening weekend.

Chu’s 2018 Crazy Rich Asians was a huge celebration for Asian Americans on the big screen and beat its 5-day $30M opening projection with $35.2M. It went on to score two Golden Globe nominations — Best Motion Picture Comedy or Musical and Best Motion Picture Comedy or Musical Actress for Constance Wu. The pic also was nominated for best feature cast ensemble in 2019 at the SAG Awards.

Miranda wrote the earliest draft of In the Heights in 1999 during his sophomore year of college, where it went on to debut at Wesleyan University’s Second Stage as an 80-minute show. The musical ultimately made its way to Broadway, where it won 2008 Tonys for Best Musical, Original Score, Choreography and Orchestrations. In the Heights also won a Grammy for Best Musical Show Album.

Other takeaways from Fandango’s recent survey:

  • 97% said they are looking forward to seeing an upbeat film that celebrates culture and community.
  • 95% are looking forward to a feel-good movie and escapism at the movie theater.
  • 94% are excited to see a fresh ensemble cast of young rising stars.
  • 92% said they hope that the film will bring more awareness to Dominican and Latinx culture, and that it might increase Latinx representation on the big screen.
  • 91% are fans of In the Heights and Hamilton creator Lin-Manuel Miranda.
  • 90% have seen the director Jon M. Chu’s last movie, Crazy Rich Asians.
  • 87% are excited about the film’s mix of music styles including Hip-Hop, Latin, R&B, and Pop.
  • 86% are excited to see a NYC neighborhood that’s rarely the focus of a big-screen movie.
  • 84% wish Hollywood had more Latinx representation on the big screen.
  • 63% are looking forward to the film’s numerous dance numbers.
  • 57% are looking forward to the film’s colorful palette (costumes, sets, cinematography).

Fandango’s top five advance ticket-sellers for showtimes this weekend (Friday-Sunday), as of this morning:

1. In the Heights

2. Peter Rabbit 2: The Runaway

3. The Conjuring: The Devil Made Me Do It

4. Spirit Untamed

5. A Quiet Place Part II

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