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Cinema Marketing Firm PaperAirplane Helps Exhibition Take Flight During Pandemic

EXCLUSIVE: 2020 used to be a three hundred and sixty five days of mumble bewilderment as movie theaters went largely darkish from Covid, and studios grappled with a complete stoppage of distribution.

However with large chaos, got here large opportunity as Lionsgate vets Mike Polydoros and Will Preuss decided to open the doorways to PaperAirplane, a first-of-its sort marketing and marketing company which is liaison between movie theaters, studios and theatrical media advert agencies, rising and fostering in-theater promotions.

Polydoros, who used to be instrumental in delivering the in-theater marketing and marketing success of a huge number of blockbusters, including The Hunger Video games franchise, Knives Out, and La La Land, saw the need for a one-stop solution between cinemas and studios for in-theater marketing and marketing. That efficiency is accomplished by PaperAirplane’s Hanger, a centralized hub of proprietary digital movie marketing and marketing property which studios add to, and picture theaters obtain from, i.e. DCP trailers, social media movies and graphics, custom and distinctive mumble, web banners, GIFs, digital one sheets, and loads others.

And the resolution to open marvelous as movie theaters had been struggling to reopen toward the latter half of of 2020?

“I’m optimistic about this business,” Polydoros tells Closing date, “People protect looking out to set a pin in it for the explanation that advent of loads of mediums –radio, TV, BetaMax, DVD– and the one ingredient that’s been marvelous is that folks protect coming attend to the movies. It’s a communal skills.”

In precisely over a three hundred and sixty five days, PaperAirplane has racked up 1,300-plus registered customers, and has supported over 225 titles for flats of all sizes in the past, including Warner Bros., Universal, Focal point Aspects, Walt Disney Studios, Sony Photos, Lionsgate, Paramount, STXfilms, Briarcliff/Delivery Avenue, A24, Bleecker Avenue, Netflix, Gravitas Ventures, Roadside Sights, Elevation, and eOne, along with the tournament cinema supplier Iconic Events Releasing.

PaperAirplane has moreover been instrumental in offering guidance to theater circuits on how to optimize their royalty subscription lists, and market particularly to these contributors, as effectively as informing studios about exhibition’s digital promotion rollout.

Gravitas Ventures

To boot, PaperAirplane assists indie distributors with their in-theater marketing and marketing enhance, including trailer placement, digital marketing and marketing campaigns, asset advent. This past weekend they labored with Gravitas Ventures on their widest liberate ever at 2,170 theaters, the Pierce Brosnan-Kaya Scodelario-William Damage family movie The King’s Daughter.

Final summer, PaperAirplane labored with the Nationwide Association of Theater Owners (NATO) in delivering property for its The Immense Display is Advantage campaign to cinemas across North The USA. PaperAirplane moreover no longer too prolonged in the past labored with the Metropolis of Current York on rising their “Vax to the Movies” campaign.

Unswerving Thief
Delivery Avenue Films

Tom Ortenberg, CEO of Briarcliff Entertainment and Delivery Avenue Films, whose film Unswerving Thief used to be the very first asset downloaded, talked about, “Paper Airplane is precisely what the distribution and exhibition communities need in this time of fixing paradigms: a mechanism to earn marketing and marketing presents the build they’re wished most in a user-gracious, rate-efficient blueprint.”

PaperAirplane hit a milestone on the present time: the firm no longer too prolonged in the past surpassed its 100,000th digital asset downloaded from their portal, The Hangar. At the end of this week, virtually 120,000 total property will were downloaded from The Hangar.

Polydoros added, “As our alternate continues to enhance, the response and enhance that we’ve considered has been nothing looking out out of the ordinary. Since engaged on our first title Unswerving Thief attend in October 2020, to relish our digital asset manager The Hangar now surpass 100,000 moving property downloaded by over 95 percent of the North American exhibition marketplace is a testomony to how eager exhibitors are to enhance these movies which may perchance presumably well well be playing of their theaters. We’re now seeing over 500 property a day being downloaded, and every and all and sundry of these downloads represents either a web or social media posting, focused e-mail blast, mobile push notification, or some invent of engagement with accurate moviegoers by the exhibitor’s marketing and marketing channels.”

Preuss added, “With just a few property for just a few studios available in the market in a single region, exhibitors are now ready to effortlessly and efficiently gather what they need. When a studio makes their property available in the market in The Hangar, we gaze that title obtain just a few postings in exhibitor social channels. We’re rising a comfort in the marketplace that supports each and every the studios and exhibition. Every person benefits, and it reveals how eager exhibitors are to enhance and market these titles.”

Polydoros and Preuss are joined at PaperAirplane by alternate veterans Meggie Isom and Amanda Rufener.

PaperAirplane is a joint mission with Velocity, A Managed Products and providers Firm, which presents IT managed providers via community administration, command and info connectivity, digital signage, and media solutions, along with cinema marketing and marketing and digital success providers.

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