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AMC Entertainment Hires Former Frito-Lay Exec To New Role Of VP Growth Strategy, Starting With Popcorn

AMC Entertainment has employed outdated Frito-Lay, Pepsico and Hostess Manufacturers govt Ellen Copaken to the recent situation of Vice President, Explain Formula to steer now not too prolonged within the past introduced initiatives love entering the retail popcorn industry.

She starts Feb. 18, reporting to Label Pearson, AMC”s chief approach officer

Copaken will head implementation of improve solutions “to broaden and remodel AMC.”

“I if truth be told had been vocal about our contrivance to innovate, develop and remodel AMC’s industry, with our deliberate project into the multi-billion greenback popcorn change being a huge instance of our doing so,” said CEO Adam Aron, calling Copaken “an extremely major rent for us.”

“Her govt ability combined alongside with her major grocery skills will seemingly be an critical asset to AMC as we explore and follow it present and future alternatives, beginning with our recent popcorn initiative.”

Copaken has most now not too prolonged within the past been a partner at consulting agency Faithful Rice Community, leading client relationships and improve approach in foodservice, retail, user package items and hospitality. Beforehand, she worked in management roles for Frito-Lay, PepsiCo and Hostess Manufacturers in basic management, innovation and label management, launching dozens of recent food and beverage products in grocery, retail and restaurant/foodservice.

AMC introduced final plunge that it could perhaps probably perhaps presumably launch promoting its standard AMC Theatres Perfectly Popcorn by four recent platforms in 2022 alongside side mall retail kiosks, dwelling offer, to-jog programs at theaters and ready-to-pop microwaveable programs in supermarkets and comfort shops.

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